CNN Reliable Sources January 26, 2014 16:58:00
>> not just on twitter either. it would be interesting to see this button on websites. >> we launch with twitter but shortly we hope to have this wherever there's activity or conversation online. >> what problems are you trying to solve with this technology? >> the observation that we had was that there's a lot of discussion in social networks, on websites, inside apps around television and entertainment. but it's too hard. there's too much friction to get the user from there to watching it. and we want to make that easier. and as you saw in the demo, we've made it easier so see it is that lin...