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Early card that fell flat very quickly when they tried to play it. the reality of it is not understanding where the base was, where activists were, where even donors in some cases were relative to the rest of the bush narrative i think was a fatal flaw out of the gate. i always thought that jeb should have made it very clear that he's not his father, he's not his brother, and in so many ways he is his own man, and to demonstrate up front and early where he distinguished himself, where he disagreed with his brother on foreign policy, on domestic policy because that was -- you and i, we've talke...

Believe, much like barack obama made liberals feel good about what they believe. you talk about jeb bush. if anyone needs an image consultant, it's jeb bush. he looks terrible on tv. he doesn't look presidential. he looks skinny and needs to put pounds on. get better-fitting clothes. needs to get sharper sound bytes. you can't -- these debates are important because they are the only time people get a chance to show how the candidates can do and competition. jeb is looking weak in these debates. that's why donald trump is all over him. >> i want to add, this debate is particularly important for...

Running for governor of texas. excuse me, governor of florida. i got to know him well unlike the guy who ran for governor for texas george bush who exuded an energy and enjoyment about running. jeb, in this case, betrayed a sense i've always had of him going way back, which is he is doing a duty dance for the family. you ask why he's running? i sometimes feel it's more because he's supposed to run. because he was the one that barbara thought should be president. he had the phi beta kappa. he's tall and the bushes worship people who are tall and seemingly elegant. he was central casting, but i ...

Trump you can tell is not someone who spends time thinking about religion until this campaign. i think it is a mistake to go after trump. he is not going to win the campaign. >> it's not the affiliation but the devoutness, the fidelity, whether you are a man of faith. sabrina, is that your thinking it helps to be something in iowa? >> absolutely. what it helps to be is socially conservative. ben carson has proven whether it's abortion or same-sex marriage that he is a devout social conservative. i think when it comes to donald trump, he likes to put on this show. he is not worried about his op...

>> you take low-key people. bush said i don't like mr. trump's tone. we have people whose heads are being chopped off in the middle east. he's worried about tone. his campaign is a disaster. it's because i came along. i'm proud of it. so he's meeting now with mom and dad. no, it's true. he needs council. >> it amazing trump and bernie sanders, very different characters, wave their arms when they want to make a point. welcome back to "hardball." that was donald trump, of course. today bashing a politically wounded jeb bush. trump's popularity may be falling in iowa, but the national polls, he i...