Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report Share Article DemandLab’s Revenue Attribution Insights Report provides marketing leaders with recommendations for practically and successfully implementing an attribution strategy. "Successful marketing must include the ability to prove revenue impact as this is key in developing greater agility, better performance, bigger budgets, and more autonomy. The 49% of CMOs with no attribution strategy run a serious risk of jeopardizing their jobs and departments." PHILADELPHIA (PR...