Line. i have to repeat, again, that this iarc group does not equate with a proclamation from the who. they are not, we believe, in the united states, going to impact our dietary guidelines very much. the w.h.o. doesn't have that much authority to do that for us even now. but i think it's an alarming headline for people and i understand why people are going to say, oh, my god, i can't have a hamburger, it causes cancer. the point of our reporting is to explain to people the context of the report coming out and assuage their concerns a bit. >> thank you for being with me. >> of course. >> up nex...