What is the Instagram Algorithm? The Instagram algorithm is what determines which posts users see when they scroll through their feed. Initially the Instagram feed was chronological, based purely on when a post was updated. How the Instagram Algorithm Works? In 2016, Instagram decided to change how the feed was organised, with photos no longer simply appearing in chronological order, but instead appearing based on their new algorithm. This algorithm was designed in a way that users would be able to see more content from users that they like, or content that they would potentially like. (Tele...