TikTok funds first episodic public health series 'VIRAL' from NowThis – TechCrunch
TikTok funds first episodic public health series ‘VIRAL’ from NowThis TikTok is taking another step toward directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content. Through TikTok’s Instructive Acceler...
Source: techcrunch.com