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TikTok's the new place to gain knowledge

EDUCATION in the 21st century has evolved drastically.

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More than just 'the song and dance app': Public media stations leverage new audiences on TikTok

Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.

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TikTok funds first episodic public health series 'VIRAL' from NowThis – TechCrunch


TikTok funds first episodic public health series ‘VIRAL’ from NowThis
TikTok is taking another step toward directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content.
Through TikTok’s Instructive Accelerator Program, which was formerly known as the Creative Learning Fund, other TikTok publishers have received grants and hands-on support from TikTok so they could produce quality instructive content for TikTok’s #LearnOnTikTok initiative. The program today is structured as four eight-week cycles, during which time publishers post videos four times per week.

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Leon Bridges, KAYTRANADA & more help TikTok honor Black music during BHM


 
No celebration of Black History Month is complete without a salute to the Black artists who shape the past, present, and future of American music. To pay special tribute to the Black community this month, 
TikTok shines a spotlight on Black music on and off the platform, creating themed playlists to celebrate Black music’s past, present, future & joy, hosting LIVE conversations and performances with Black artists, teaming with 
@SongPsych to delve into the history of Black music, and, in a first for TikTok, teaming with two of our favorite artists to commission two original songs!
“TikTok has become an incubator for Black creatives of all disciplines, and our goal is to make the playing field equitable for all. We’re excited to work with artists and creators like SongPsych to amplify the pillars of the past, present, future, and joy of Black music,” says 

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Streaming services count on content to keep subscribers acquired in 2020


Streamers’ subscriber retention strategies
The streaming Super Bowl
Streamers’ subscriber retention strategies
Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people. 
The key hits: 
Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough programming to pique people’s interest.
Streamers’ subscriber acquisition and retention strategies have become more concentrated on attracting people with programming than one-off promotions and free trials.
The production hiatus put some pressure on streamers to ensure they protect their programming pipelines.

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Media Briefing: Media companies' DE&I follow-throughs fall short


Welcome to the Media Briefing, a new weekly feature for Digiday+ members that goes deep into the world of media companies, platforms and independent content creators. The Media Briefing will be edited by senior media editor Tim Peterson with weekly contributions from senior reporter Kayleigh Barber; media reporter Sara Guaglione; platforms, data and privacy reporter Kate Kaye; and senior editor, research and features Max Willens. New editions will hit Digiday.com and inboxes every Thursday.
We’re making this new briefing available to anyone for the first two editions (1/28 and 2/4) after which it will be exclusively available to Digiday+ members. Join Digiday+ now to prevent losing access, and use promo code MEDIABRIEFING for 10% off a 1-year membership.

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TikTok Testing Q&A Tool, Enabling Creators To More Seamlessly Respond To Viewer Inquiries

TikTok Testing Q&A Tool, Enabling Creators To More Seamlessly Respond To Viewer Inquiries
tubefilter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tubefilter.com Daily Mail and Mail on Sunday newspapers.

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TikTok's new Q&A feature lets creators respond to fan questions using text or video – TechCrunch

TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and livestreams (TikTok LIVE), but is currently only available to select creators who have opted into the test, we […]

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Here are Alabama's 2020 Entertainers of the Year


Here are Alabama’s 2020 Entertainers of the Year
Updated Jan 05, 2021;
Posted Dec 31, 2020
Among AL.com's Entertainers of the Year in 2020 are (clockwise from top left) Charles Barkley, Madalen MIlls, the Sidewalk Film Center and Cinema and Ashley Monroe. (AL.com / Getty Images / Madalen Mills / Sidewalk Film Center and Cinema)
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Check out these Alabama people and movements that made significant cultural contributions locally, regionally and nationally in 2020, especially during a global pandemic that forced so many unforeseen changes in their respective industries and a social justice movement that informed and enhanced the pop culture conversation.
Charles Barkley: The funniest guy in the steam room

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