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EDUCATION in the 21st century has evolved drastically.

Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.

TikTok funds first episodic public health series ‘VIRAL’ from NowThis TikTok is taking another step toward directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content. Through TikTok’s Instructive Acceler...

  No celebration of Black History Month is complete without a salute to the Black artists who shape the past, present, and future of American music. To pay special tribute to the Black community this month,  TikTok shines a spotlight on Black music on and off the platform, creating themed playlists to celebrate Black music’s past, present, future & joy, hosting LIVE conversations and performances with Black artists, teaming with  @SongPsych to delve into the history of Black music, and, in a first for TikTok, teaming with two of our favorite artists to commission two origina...

Streamers’ subscriber retention strategies The streaming Super Bowl Streamers’ subscriber retention strategies Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people.  The key hits:  Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough programming to pique people’s interest. Streamers’ subscriber acquisition and retention strategies ...