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Robin Chacko rises to executive VP of direct-to-consumer at Starz | News

Robin Chacko rises to executive VP of direct-to-consumer at Starz | News
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Streaming services count on content to keep subscribers acquired in 2020

Streamers’ subscriber retention strategies
The streaming Super Bowl
Streamers’ subscriber retention strategies
Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people.
The key hits:
Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough programming to pique people’s interest.
Streamers’ subscriber acquisition and retention strategies have become more concentrated on attracting people with programming than one-off promotions and free trials.
The production hiatus put some pressure on streamers to ensure they protect their programming pipelines.

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