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The account will be handled by Interactive Avenues’ Mumbai office by Updated: Jul 19, 2021 11:04 AM Following a multi-agency pitch, Interactive Avenues – A Reprise Network Company has won the digital mandate Bank of Baroda. The account will be handled by Interactive Avenues’ Mumbai office.  Bank of Baroda was looking for a fresh, strategic, and impactful corporate digital makeover. Therefore, one of the mandates for IA is to create and revamp the website of the bank and its allied services. Through this improved digitization, Bank of Baroda is tryin...

India’s First Independent DSP, MediaMath and Airtel announce Ad Tech partnership June 29, 2021 23:30 ET | Source: MediaMath MediaMath London, UNITED KINGDOM The collaboration aims to further strengthen the Indian digital advertising market by leveraging Airtel Ads’ quality inventory and MediaMath’s technology and distribution BANGALORE, June 29, 2021 (GLOBE NEWSWIRE) -- MediaMath, the acclaimed global independent advertising technology company for brands and agencies, today announced a collaboration for ad tech with Airtel, India’s premie...

Varghese moves on from the agency after more than seven years

Anish Varghese moves on from Isobar India Share Via: He was the agency's chief creative officer since 2019. Sources have confirmed to us that Anish Varghese, Isobar's chief creative officer (CCO) has stepped down. Varghese had joined Isobar in 2013 as group creative director and moved up the ranks to become its national creative director (NCD) in 2017 and was elevated as the agency's CCO in 2019. With over 15 years of experience, Varghese has worked at organisations such as Interactive Avenues, Flip Media Dubai, and Tribal DDB.

Interactive Avenues launches Caliper Delhi, March 17, 2021 Interactive Avenues has announced the launch of its proprietary hyperlocal marketing product suite Caliper that moves from the alpha stage to a closed beta launch. There has been a paradigm shift in consumer search behaviour, and a lot of research happens on products and experiences, which are proximity-based. Hyperlocal searches are growing at the rate of 55% year-on-year, with 10X growth in local language searches. Advertisement Caliper aims to solve endemic business problems like – Local Asset Readiness, Last Mile O...