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IoT digital signage paves way for future of retail in Africa - Vimarsana News

IoT digital signage paves way for future of retail in Africa

One of the most recent retail innovations launched in South Africa is Shoprite Group's trial of Checkers Rush, an automated, cashless, cashier-less concept store, according to a press release. "Leading retailers in Africa are beginning to adopt IoT technologies to…

OOH ads will fuel 'revenge shopping' this holiday season - Vimarsana News

OOH ads will fuel 'revenge shopping' this holiday season

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus spread through the country. This year, however, with the U.S. emerging from the virus, retail experts believe shoppers will be making up for lost time.

Shoppers seeking online experience in the store - Vimarsana News

Shoppers seeking online experience in the store

More often, retailers are placing the in-store shopping experience in the hands of shoppers themselves. And it appears, based on a recent survey and analysis, consumers prefer the do-it-yourself route.

Shoppers tapping apps for in-store experience - Vimarsana News

Shoppers tapping apps for in-store experience

Shoppers are all about efficiency and that is driving consumers to tap smartphones, and apps, more than ever when looking for products. That's a top finding from a ChaseDesign survey on how consumers are using technology when it comes to…

What Does the Mall Experience Look like Moving Forward? - Vimarsana News

What Does the Mall Experience Look like Moving Forward?

Is the mall dead? It’s easier than ever to make this argument, considering the last 18 months of record ecommerce sales and the reluctance to shop in person due to the pandemic. However, industry experts believe the mall is ready for a comeback. It will look different, though, and leverage technology to create new experiences for shoppers.