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Far from being afraid of the changes, firms need to embrace them and pivot into them, finding creative ways to use innovation as an advantage, not an obstacle. In Tippet’s view, cultivating a mindset of being problem solvers at the intersection of business and technology is integral to future-proofing. ....
Far from being afraid of the changes, firms need to embrace them and pivot into them, finding creative ways to use innovation as an advantage, not an obstacle. In Tippet’s view, cultivating a mindset of being problem solvers at the intersection of business and technology is integral to future-proofing. ....
The chief information officer (CIO) and the chief marketing officer (CMO) should come together to bring about successful digital transformation initiatives. ....