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My Strategic Playbook For B2B Marketing In 2024

Conduct thorough research, formulate a strategy and implement it for success.

Vera-petryk , Forbes-communications-council , Communications-council ,

How Marketers Can Stand Out In A World Of Constant Screen Time

Marketers navigating this landscape should reflect on the balance between engaging through screens and fostering genuine, real-time interactions.

Forbes-communications-council , Strategies-for , Communications-council ,

The Art Of Rebranding: Integrating A New Acquisition Into A Brand

Determining how to weave an acquired company's personality into a thriving brand requires careful planning.

Spain , Spanish , Dee-blohm , Forbes-communications-council , Communications-council ,

Getting Real: Why Good Marketing Is Built On Authenticity And Openness

By being real, owning up to mistakes and embracing transparency, brands can build genuine connections that might just be able to stand the test of time.

Monica-kumar , Deloitte , Edelman-trust-barometer , Google , Forbes-communications-council , Trust-barometer , Gen-zers , Breeds-trust-between , Brand-and-its , Communications-council ,

15 Tips For Brainstorming (Whether You're Hybrid, Remote Or In-Office)

In the ongoing debate between remote work and in-office work, one question remains at the forefront of many arguments: Can employees creatively collaborate over Zoom?

Ken-louie , Rob-forrester , Sarah-danzl , Joe-garber , Mark-rainey , Clay-tuten , Trevor-henson , Astrid-pocklington , Dave-minifie , Marni-carmichael , Marija-zivanovic-smith , Cynthia-sener

The Pivotal Role Of Private Capital In A Post-War Economy

Ultimately, capital from all sectors will be needed to assist in the post-war recovery in Ukraine, Gaza and Israel.

Ukraine , Ben-gurion , Hamerkaz , Israel , Gaza , Israel-general- , Russia , United-states , Israeli , Ukrainian , American , Frayda-leibtag

How Can CMOs Get Ahead With Generative AI

The greatest promise of GenAI is not to replace humans but to enable them in their pursuit of hitherto unimaginable innovative solutions.

Namita-tiwari , Gartner , Forbes-communications-council , Unilever , Forget-to-maintain , Unique-brand , Plunge-despite-the-quandary , Communications-council ,

Adapting To Market Disruptions: A Guide For Business Resilience

Building and scaling businesses is rarely plain sailing.

Finland , Finnish , Communications-teams-during-market-disruption , Forbes-communications-council , Nokia , Valux-digital , Agility-and , Communications-council ,

Three Things CEOs Must Tell Their Employees About AI

The AI messages CEOs deliver to their employees must be based on transparency and open dialogue, along with a clear strategy and effective programs to support employees.

Alex-goryachev , Ibm , Global-technology , Forbes-communications-council , Sears , Yahoo , Global-technology-executive , Delivering-the-right , World-wide-web , Communications-council ,

Five Ideas To Create Memorable Vision And Mission Statements

Narratives are powerful because they are not about the message sent or the story told, but about what happens in your audience's mind.

Frank-wolf , Forbes-communications-council , Alzheimer-association , Sloan-school-of-management , North-star , Communications-council ,