Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the wording – he doesn’t “buy” it, he earns it. And that’s how Tesla became the biggest electric vehicle (EV) brand in (and out of) the world. The Drum investigates as part of its latest Deep Dive, Marketing Secrets of Fast-Growth Brands.
Source: thedrum.com