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We sometimes overvalue our own opinion instead of listening to research or consumer insights.

Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.

Little Black Book, Keith Otter, chief creative officer at Intermark Group, on a tourism campaign at ‘Foodie Ginas’

Troy University launches the Lead Change campaign focusing on its innovative approach to student leadership development -TROY offers leadership opportunities from day one. -TROY offers leadership opportunities for every student; traditional and nontraditional. -TROY teaches everyone to be leaders in their field. -TROY continuously seeks ways to foster leadership opportunities as evidenced by the success of its first-ever Leadership 101 Course and its Global Leadership Ph.D. Program. News provided by Share this article Share this article TROY, Ala., May 7, 2021 /PRNewswire/ -- Do you have wha...

Hires, Wins & Business 8 Add to collection New work will break in May Troy University, a public university whose main campus is in Troy, AL, has chosen Intermark Group as its agency of record.  Intermark, the largest psychology-driven marketing firm in the United States, will provide the University with strategic direction, media planning and buying, analytics, creative development, production, public relations and social media services. “As TROY has grown over the years to include four campuses in Alabama and a strong international presence, we are equally well-known for our online educa...