Christmas Spirit Takes Over Auto Advertising Themes
Lincoln’s “Unexpected” spot depicting a snowstorm amid palm trees remains the most-watched automotive TV ad, followed by spots from Ram and Jeep.
Source: wardsauto.com
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Subaru Makes an 'Impact' With Corporate Giving Campaign
The two Subaru ads — “The Largest Impact” and “Give Back Anthem” — combine for 364.5 million ad impressions.
Source: wardsauto.com
Honda Reclaims Top Spot on Most-Viewed Auto Ads List
The week of Nov. 22 saw Honda’s spot, titled “The Origin of Determination,” overtake the previous week’s leader by about 6 million impressions.
Source: wardsauto.com
Lincoln Gets 'Unexpected' Boost to Top Auto Ad of the Week
Lincoln's commercial, a celebration of snow amid palm trees, didn't need football programming to deliver impressions.
Source: wardsauto.com
Lincoln Tops TV Ad Impressions, But GMC Airs Crowd-Pleaser
GMC’s “We Will Rock You” ad, featuring a version of the Queen song of the same name, had the highest overall score tallied by iSpot.tv’s Ace Metrix.
Source: wardsauto.com