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Do i strategically leverage that i'm not man and think what other resources can i bring to bare to make this a reality. >> then profile. how you're seen by others. >> absolutely. when i show up here, i want to look nice. i project a professional image, the way i speak, comport myself. all those things matter. what matters more is how you perceive me. i may seem very professional and when i walk off the set, you go, who's this guy. >> when i was in business school we had a class called touchy feely. the whole idea was learned how people perceive you. so when i put something out into the world, ...

And the ceo of a launch dot public relations platform and guy okay with a guy kawaski and author of 12 books. good to see you guys. so, brian, you sitting on the set, we're both watching this story and just shaking our heads when she said that one-third, one-third, one-third. her adviser said it keep 51%. it's as easy as that, right? >> no, it's not. it really depends on the kind of business it is. i'm unusual because i married my partner and the best part of that is that she challenged me all the time and she was 50% and i was 50%. but we both went into it with that absolute trust. and that r...

There's so many companies. so you're kind of selling them too. they have to believe in you almost as if they are investing in you because some best attorneys will give you and entrepreneur rate because they believe in you. >> next up a question about mobile operating systems. >> what do you think the preferred solution will be in the future, ios, android or windows? >> any sense? >> that's a real visionary thing. i'm a big apple fan. as much as apple has been challenged. >> you're a focus group of one? >> i am. i'm an ios guy. i think apple will pull a rabbit out of its hat. google has a lot b...

I think the nature of the success of a great partnership is when you go into with it a rigor, a rigor you want to challenge each other. a rigor that says what can you add every day to the business. >> guy, you're in business with your wife, brian, i'm in business with my brother. i trust him. he me. if you're going into business with someone who you know well but not that well what can do you from text yourself? >> well, i think in many regards protection is somewhat of an illusion. it's all about doing the due diligence and doing the investigation and trusting your gut at the front end. it's ...

Spends like cash. feels like membership. time now to answer some of your business questions. brian and guy are with us once again. the first one is about seeking advice or investors. >> a small start company which is cash flow positive that has an innovative product, what path that company should go to in order to get the professional advice from venture capital, from management companies. >> okay, guy you're in the heart of silicon valley. you're surrounded by people this guy would like to speak to. how do you get in? >> the most important way to get in these days is to have a working proto...