TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
A Rediffusion Red Lab Straw Poll for Campaign India reveals that TV is the preferred platform for viewership
Source: campaignindia.in
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A Rediffusion Red Lab Straw Poll for Campaign India reveals that TV is the preferred platform for viewership
Christine McCarthy, Senior Executive Vice-President and Chief Financial Officer, also said that subscriber visibility in India will be clearer over time once the ICC and BCCI cricket rights sales processes are completed