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IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away: Best Media Info - Vimarsana News

IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away: Best Media Info

Best Media Info: Stating the BARC data, Star Sports said that the opening fixture clocked 8.7 billion minutes of consumption on TV, which is 47% more than last year and the highest ever, other than IPL editions played| Television News

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll - Vimarsana News

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll

A Rediffusion Red Lab Straw Poll for Campaign India reveals that TV is the preferred platform for viewership

Argus, Trilegal, Anagram act on BCCI selling IPL TV and digital rights to Disney Star, Viacom18 - Vimarsana News

Argus, Trilegal, Anagram act on BCCI selling IPL TV and digital rights to Disney Star, Viacom18

BCCI in the historic IPL media rights auction sold the IPL TV and digital rights for the Indian subcontinent for a combined amount of ₹48,390 crore for the 2023-2027 cycle.