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Karan Taurani explains the impact of T20 World Cup and IPL on QSR companies, emphasizing Zomato's performance compared to other QSR companies, highlighting market fragmentation and delivery contribution challenges. On a QoQ basis, we will see a delta for Zomato. As far as QSR companies are concerned, there is not much of a big respite.
IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship amount of Rs 2,500 crore. They previously held the rights in 2022 and 2023, paying Rs 670 crore. Tata is also the title sponsor of the Womens Premier League. They retained the title sponsorship rights from 2024 to 2028 by matching Aditya Birla Group's bid. Aditya Birla Group and Tata Sons were the only contenders for the rights.
IPL Chairman Arun Dhumal forecasts the league's media rights value to potentially hit $50 billion in 20 years, citing its growth and global appeal. Highlighting cricket's inclusion in the Olympics and the Women's Premier League, he remains optimistic about its future, expecting continued success based on its remarkable 15-year trajectory.
Talks for Saudi Arabia to pick a significant stake in IPL reportedly took place when Crown Prince Mohammed bin Salman visited India in September.
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