Apple uses TikTok 'Jump' campaign to promote AirPods Pro
"AirPods Pro turn the world into a playground. Now it's time to join in the fun. Just grab your rope, move to the music, and transform your rope into something playful," Apple says of the campaign. Apple first debuted its TikTok account in April 2020. For most the year, it remained dormant, but the company launched a campaign similar to the current AirPods Pro project in November to promote the iPhone 12 mini. The company's TikTok account has grown since then and now has more than 602,000 followers and 715,000 likes. Stay on top of the latest Apple news right from your HomePod. Say, "Hey, Si...