Will the second Covid wave hit consumption demand in India? Will the second Covid wave hit consumption demand in India? Consumption patterns in India havenât been largely impacted by the global pandemic. The fourth-quarter results have shown strengthening recovery and an increase in demand especially in the packaged food and hygiene product segment. However, the second Covid wave, which intensified in April, is putting a question mark on the sustenance of recovery. In an analyst call on Tuesday, Jon R. Moeller -- Vice Chairman and Chief Operating Officer, Proctor and Gamble pointing out ...