Kerala jewellery brand’s viral ad features the journey of a transperson. Internet loves it Bhima Jewellery, a brand based in Kerala, released an advertisement that features the journey of a transperson. The video has gone viral on social media. advertisement Screenshots from video posted on YouTube by Bhima Jewellery. An advertisement released by a jewellery brand headquartered in Kerala has garnered a big round of applause from the internet for its refreshing concept. Bhima Jewellery, based in Kochi, published their new commercial on YouTube for the campaign ‘Pure as love’ and it featu...