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How does customer confidence impact pubs?

At
The Morning Advertiser’s newly rebranded MA Leaders Club conference (Thursday 13 May) CGA managing director for UK and Ireland Jonny Jones gave an overview of how consumers were feeling about the sector as Government restrictions are beginning to fall away.
Missed out on the conference? Catch up here
“The good news is, generally speaking, consumers have a positive outlook on the next 12 months with 57% feeling optimistic about the future and only 16% feeling pessimistic," he said.
“Optimism is slightly lower in the short term (next six months) with 44% feeling optimistic and 22% feeling pessimistic but there’s still a very positive view given the challenges we all faced over the past year.

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How many drinks were sold in pub gardens on 12 April?

Pubs with outside areas that were permitted to trade on Monday 12 April saw drinks sales up on 2019 figures.
According to the
CGA Drinks Recovery Tracker April 2021, which covered 1,687 outlets, like-for-like drinks sales were up by 113.8% on the equivalent day in 2019 while food sales were down by 11.7%.
This meant total like-for-like sales increased by more than half (58.6%) when compared to 12 April two years ago.
Fairly solid performance
CGA managing director for UK and Ireland Jonny Jones said: “The first day of trading after England’s lockdown showed a fairly solid performance and demonstrates how consumers were keen to enjoy their first drink out – with like-for-like drinks sales up nearly 115% for outlets that were open compared with the equivalent day in 2019.

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