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Yearly, Nigeria has the potential of earning millions of naira as foreign exchange from the sales of flowers in commemoration of the St. Valentine’s Day celebrated every February 14.
Compared to Kenya, Ethiopia, South Africa and some other African countries where horticulture is a money-spinning venture, Nigeria still ranks low in terms of production and output of horticultural products.
Nigeria is currently losing millions in foreign exchange, due to the inability to harness the potential of the rose industry.