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Linkedin has announced the takeover of Israel-based marketing analytics company Oribi, to further scale its business and help customers get the best out of their products and services.
LinkedIn acquires Oribi, NICE debuts AI tools to optimize CX and more customer experience and digital marketing news.
LinkedIn says its investment in Oribi builds on its focus to create solutions that connect organisations with their professional audiences
Professional networking platform LinkedIn will buy Oribi to accelerate its innovation in marketing attribution technology.
The world’s largest professional network is making its first acquisition of an Israeli company and will open a new center in Tel Aviv