Microsoft's LinkedIn to buy Israeli analytics startup Oribi, open local office
Tel Aviv-based company, founded in 2016, develops Google-like web tracking and analytics; transaction said to be valued at $80m
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Tel Aviv-based company, founded in 2016, develops Google-like web tracking and analytics; transaction said to be valued at $80m
The acquisition will provide an analytics system for ads on LinkedIn that is in many ways similar to Google Analytics.
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could points to its ambitions to provide more analytics and […]
The acquisition of no-code web analytics start-up Oribi will see the first LinkedIn office established in Israel.
LinkedIn announced an agreement to purchase marketing analytics company Oribi. Technology from Oribi will be integrated into LinkedIn, which will help customers measure website conversions.