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Chinese e-commerce giants entice consumers with steep mid-year discounts

Chin..a's e-commerce platforms are competing fiercely in the country's first major shopping festival after the pandemic, offering steep discounts to entice frugal consumers ....

Jason Yu , Iris Zhang , Tingshu Wang , Josh Gardner , Trudy Dai , Ministry Of Commerce , Alibaba Group , China June , Kungfu Data , G Star Raw , Taobao Tmall Commerce ,

chinese ecommerce: Chinese ecommerce giants entice cautious consumers with steep mid-year discounts

The 618 festival, named after the founding date of JD.com but embraced by all platforms and running from late May until June 18, is a key test of household consumption appetite, vital to bring China s growth on a sounder footing. ....

Josh Gardner , Trudy Dai , Jason Yu , Iris Zhang , Alibaba Group , Ministry Of Commerce , Kungfu Data , G Star Raw , Taobao Tmall Commerce ,