Study: Airline brands see dip in positive sentiment on social media, response rate to blame?
Airline brands across the board are experiencing a significant dip in positive sentiment across social media platforms. Positive sentiments on X (formerly known as Twitter) showed the largest decrease from 25% in 2022 to 14% in 2023 while negative sentiments rose from 22% to 26% over the same time
Source: marketing-interactive.com