SAMY ALLIANCE ACCELERATES THEIR GROWTH
BRIDGEPOINT takes a stake in Samy Alliance alongside Aurica Capital to accelerate the company’s growth and internationalization to become a global refer...
Source: responsesource.com
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Study: Airline brands see dip in positive sentiment on social media, response rate to blame?
Airline brands across the board are experiencing a significant dip in positive sentiment across social media platforms. Positive sentiments on X (formerly known as Twitter) showed the largest decrease from 25% in 2022 to 14% in 2023 while negative sentiments rose from 22% to 26% over the same time
Source: marketing-interactive.com
New Balance MY's brand sentiments dip following improper sale of shoes containing pigskin
Footwear brand New Balance has seen a dip brand sentiment among Malaysian netizens following its recent blunder where it sold shoes containing pigskin ingredients without properly disclosing that information to its consumers.
Source: marketing-interactive.com
Uncancelling yourself: How a brand can redeem itself post controversy
The question here though is if it is really possible for Victoria’s Secret to resurrect itself after years of people going after them and 'cancelling' them for its values and beliefs. Can a brand really be un-cancelled and how do they go about it?
Source: marketing-interactive.com