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More than 30 years. in his career smith has created and sold very two successful companies. tazo tea and stash tea. he's at it again with a you in company, stephen smith teamaker. >> is stephen smith working for you? >> it is -- >> smith is checking out his teas at zupan's markets, a local oregon chain. owner mark zupan remembers when smith first approached him about selling his latest brand. >> when smith contacted me, and i know steve, i said we don't need another tea in our stores. >> mike zupan said we need another tea like we need a hole in the head, something like this. this is a categor...

So stephen smith clearly proved that there was more room in the tea category, but what if you want to introduce a product into another crowded market? let's ask this week's board of directors. ceo of behind the burner, and gene marks is president of the marks group and a small business columnist for "the new york times." great to see both of you. i get this question a lot and think it a lot because we have people who come on, do their elevator pitches, and have an idea for a salsa or pasta sauce or something where it feels like there are a lot of sauces and pasta sauces, whatever it is, out th...

Reason to have any additional products. we had tea for an hour here. he ordered 75 cases for each of his stores. >> what's his secret? from stash in the '70s to tazo in the '90s to stephen smith teas today. how has he continued to be successful in what could be seen as an already overcrowded market? his staff isn't quite sure how he does it. >> my best guess to answer your question will be he's detail oriented nature and obsessing around every little detail. >> i think it's because of his focus. he has such a radar focus. he has all of these ideas that are constantly percolating. >> we asked s...