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Reason to have any additional products. we had tea for an hour here. he ordered 75 cases for each of his stores. >> what's his secret? from stash in the '70s to tazo in the '90s to stephen smith teas today. how has he continued to be successful in what could be seen as an already overcrowded market? his staff isn't quite sure how he does it. >> my best guess to answer your question will be he's detail oriented nature and obsessing around every little detail. >> i think it's because of his focus. he has such a radar focus. he has all of these ideas that are constantly percolating. >> we asked s...

Additional products. we had tea for an hour. he ordered 75 cases for each of his stores. >> what's his secret? from stash in the '07s to tazo in '09s to steven smith teas today how has he continued to be successful in what could be seen as an already overcrowded market? >> my best guess to answer your question would be his detail. his nature and obsessing around every detail. >> i think it is because of house focus. he has such a radar focus. he has all of these ideas that are constantly percolating. >> we asked smith himself how do you do it? >> the tea category is growing but growing very sl...