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When companies launch new items, social media is an important marketing tool for raising awareness. The platforms can assist in informing consumers about the product's features and benefits in comparison to competitors' offerings.
New research from the University of Notre Dame analyzes data from the motion picture industry, in an effort to understand how marketers could better pro...
E-Mail CATONSVILLE, MD, May 4, 2021 - Paid video streaming services on your television, smart phone or other devices are increasingly replacing traditional video entertainment platforms of cable, satellite and broadcast TV. The growth of these services, known in the industry as over-the-top (OTT) media services, may be accompanied by a rise in pirated content, particularly where access to those services may be restricted, a group of researchers has found. The researchers studied the effects of the Netflix - one of the leading global companies in paid video streaming - and its growth in 40 A...