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Doesn't matter. so my strategy is have a great product that addresses the need in the market but then make sure you have a very clear sustainable strategic customer acquisition strategy that's going to get you where you need to go. >> it's interesting because there was a point in time where people said marketing isn't important. your product will be its own marketing. it's so great. people will spread the word. this is what happened with so many products. really it's the product is the beginning. >> yeah. >> to get you your fir customers and some word-of-mouth. you do need some acquisition str...

Teamwork and team unity isn't important. this is what kids across the country are watching. it is okay to be an individual out there on a team. why go into team sports if you're going to do your own thing and see the silly antics in the end zones, dances and salsas. rob: we really do appreciate it and understand your perspective on this from what you have been through, thank you for your service. >> it goes with the cops too. these guys are out there every day under fire. heather: not knowing if they are going to be going home. rob: thank you very much. 19 minutes after the hour. nfl players s...

Top seller yesterday. heather: he felt he had to make that statement after what he did. it says a lot. thank you. former navy seal carl higbee says nfl players are setting a bad example, he is praising the president for valuing patriotism over political correctness. >> this is not acceptable behavior because people look up to the nfl. you can group together and show unity all you want but because there is unity on this topic doesn't make it right. this was started by colin kaepernick, that was under a two term black president with a white adopted parent under two black attorney general's, the ...

Over taken, attacked by the united states. whether that's true or not isn't important. it is their perception. it is the perception of their people. that's what they believe. that they have to have the strategic nuclear deterrent to keep themselves in power. as long as that's the case, i don't see anything that's going to make them want to discuss giving up their nuclear weapons. what's the option? the united states has to determine how to live with a nuclear armed north korea. we have lived with others in the past -- russia and the chinese. we have been able to develop a deterrent posture wit...

Clear up tax credits and thrown out accidentally in '8and 6 we never put it back in. steve: fascinating, did reagan introduce it? >> preexisted reagan in the early 70s. anyone who wrote a check for or against him got write it off on the taxes, a small check. steve: the political fence thinks about the question of campaign finance reform, is that the liberal thing to stop political speech and it's unconstitutional? >> they don't like the word. daal drain the swamp, if you want. the word isn't important, and have you liberals say it's draining the swamp. no, no, we have a dysfunctional campaign ...