Economic embargo which banned americans from traveling there, spending money there and doing business with any cuban companies, but we did that alone. the rest of the world didn't participate in what we were doing. so it's always been sort of a strange policy. kind of like us covering our own eyes and saying that we're invisible. the rest of the world did not go along with this isolation plan. just us. and we're not the whole world. so maybe it is because we tried to do it alone. maybe it's because isolation tactics don't tend to be an effective tool. trying this for more than 50 years didn't ...