The Athlete's Foot Makes Commitment to Develop Next Generation of Black Franchise Owners, Diversify the Sneaker Industry
StAART, which stands for Strategic African American Retail Track. Its mission is to increase African American representation and ownership within the sneaker industry, particularly through franchising, while championing Black-owned retail and entrepreneurship within the Black community at-large. The program directly addresses one of the greatest disparities in the industry. "The data shows that Black people are the primary consumers and influencers of sneakers and athletic apparel but are not represented in positions of leadership or profit," said Darius Billings, senior director of product ...
Source: benzinga.com