NBCUniversal names iSpot.tv as partner in new approach to measurement
The media company sent dozens of vendors a request for proposals to help it build a new measurement framework
Source: livemint.com
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Top News In Ispot Tv Today - Breaking & Trending Today
Discovery Buys Minority Stake in Open AP in Bid To Gain Say in Audience Measurement
After making a successful bid to grow its heft in the media business with the looming...
Source: lmtonline.com
What's Driving Nexstar's Interest in the CW Network — and Why Now?
A tentative “For Sale” sign is up at the CW and Nexstar Media Group Inc. is...
Source: lmtonline.com
TV Ad-Measurement Firm iSpot Acquires DRMetrix to Boost DTC, Direct Response Capabilities
Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in...
Source: lmtonline.com