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As US networks and advertisers tweak approaches to TV advertising in preparation for the realities of cross-platform viewing and shifting audience behaviours, d...
Looking to prove incremental ad reach beyond traditional linear TV, live streaming platform FuboTV has announced a partnership with measurement solutions provid...
Advertisers said Hulu could benefit from NBCU ad chief Linda Yaccarino's trailblazing style on industry issues like finding Nielsen measurement alternatives.
Six adtech startups drew in investors and reached $1 billion valuations this year, despite shaky economic conditions.
ISpot.tv has entered into an ad-measurement agreement with Crown Media Family Networks to use real-time capabilities for tracking audience delivery for Hallmark...