Hallmark Finds New Ways to Convey Its Traditional Message
The company is looking to give clients more flexibility at the upfronts.
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The company is looking to give clients more flexibility at the upfronts.
The company is looking to give clients more flexibility at the upfronts.
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products and custom marketing integrations analysis
ISpot.tv has entered into an ad-measurement agreement with Crown Media Family Networks to use real-time capabilities for tracking audience delivery for Hallmark...
ISpot.tv, a real-time TV measurement company, and Crown Media Family Networks have entered into an ad-measurement agreement that covers Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States. The deal gives Crown Media access to a suite of advertising measurement capabilities across its network portfolio including always-on ad verification and impressions […]