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Hallmark Finds New Ways to Convey Its Traditional Message - Vimarsana News

Hallmark Finds New Ways to Convey Its Traditional Message

The company is looking to give clients more flexibility at the upfronts.

Source: adweek.com
Hallmark Finds New Ways to Convey Its Traditional Message - Vimarsana News

Hallmark Finds New Ways to Convey Its Traditional Message

The company is looking to give clients more flexibility at the upfronts.

Source: adweek.com
Hallmark Media Taps EDO for Outcomes Measurement - Vimarsana News

Hallmark Media Taps EDO for Outcomes Measurement

The deal with EDO include outcome-based measurement on how ads generate consumer interest in products and custom marketing integrations analysis

Crown Media selects iSpot.tv to power network portfolio measurement - Vimarsana News

Crown Media selects iSpot.tv to power network portfolio measurement

ISpot.tv has entered into an ad-measurement agreement with Crown Media Family Networks to use real-time capabilities for tracking audience delivery for Hallmark...

Crown Media Selects iSpot.tv For Power Ad Measurement - Vimarsana News

Crown Media Selects iSpot.tv For Power Ad Measurement

ISpot.tv, a real-time TV measurement company, and Crown Media Family Networks have entered into an ad-measurement agreement that covers Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States. The deal gives Crown Media access to a suite of advertising measurement capabilities across its network portfolio including always-on ad verification and impressions […]