E.l.f. Beauty Advances Digital Strategy With App For Apple's Vision Pro, CEO Says Business Has 'Never Been Stronger' - e.l.f. Beauty (NYSE:ELF)
E.l.f. Beauty's newest digital experience is the "your best e.l.f." app for the Apple Vision Pro headset. E.l.f. describes the app as a "spatial experience" where users engage with "playful, inspirational environments that contextualize an assortment of 3D e.l.f. Products." Users can also purchase products within the app via Apple Pay.