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They need people who can work in medical, technology. everything going digital. they have good benefits. tuition reimbursement. they have an adoption assistance plan. more and more people are starting to get picky about what they want in their job. we're see egcompanies start to get more competitive for you. >> pushing wages up a little bit? >> a little bit. >> numbers slowly inching back up. true green. >> this is lawn care, this company has been a successful company. they've got 2000 jobs open. they need sales, management, it technology. what's fun about this, they have a rewards program. th...

Know anyone who works too much? maybe you? well, check out these stats. nearly 40% of employees log offsite hours, nine out of ten have cell phones, more than half are smartphones, and the average person checks their phone every 15 minutes. cosmopolitan calls it the new nine to five, working and being on call 24/7. we're joined by joanna coles and katherine menshu, founder and ceo of the muse.com. good to see both of you. this article looks particularly at women. there's no doubt technology has transformed the workplace, but are we doing it to ourselves or is it technology? >> well, i think it...

Generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. >> that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. >> that's the norm. as a marketer you have to understand that it's not easy just putting your exact same ads in english and spanish. not at all. interesting how that consumer can connects to a product, how they are incredib...

Culture and american culture in a different way, but you figure out how to communicate with each generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. >> that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. >> that's the norm. as a marketer you have to understand that it's not easy just putting your exact same ads in english and sp...

very good friday morning to you. welcome to "early start." i'm ashleigh banfield. >> i'm zoraida sambolin. we are bringing you the news from a to z. it is 5:00 a.m. in the east. >> let's get started here. >> some developments overnight be want to tell you about, very unusual. a shoot-out? a federal building and ice agent killing another and another ice agent injured. how and why this happened. >> new details on whitney houston's funeral. we know who will sing, who will speak and who will simply witness it all. >> your car may be getting smarter as you get a little dumber. you see the...