Detailed text transcripts for TV channel - MSNBC - 20171007:02:31:00
Nixon/kennedy debates. people who saw him on television saw the debate on television thought that kennedy won. people who heard it on radio thought nixon won. we assumed it was because of the sweating nixon on television. but according to studies that he cited to me, it's because it was a rural audience listening on the radio and an urban audience that tended democratic that saw it on television. the rural people did not yet have televisions in the '60s. and so i think there's something similar going on here with the targeting of rural populations with specific ads that could only reach them t...