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Joining me now is ken delaney for nbc news and jill wine-banks, special prosecutor and contributor. jill, your reaction? >> well, i'm reminded of something that i learned that i thought was fascinating from a university of chicago professor who pointed out that the micro targeting we are now seeing through facebook is something similar to the use of radio versus television in the nixon/kennedy debates. people who saw him on television saw the debate on television thought that kennedy won. people who heard it on radio thought nixon won. we assumed it was because of the sweating nixon on televis...

Nixon/kennedy debates. people who saw him on television saw the debate on television thought that kennedy won. people who heard it on radio thought nixon won. we assumed it was because of the sweating nixon on television. but according to studies that he cited to me, it's because it was a rural audience listening on the radio and an urban audience that tended democratic that saw it on television. the rural people did not yet have televisions in the '60s. and so i think there's something similar going on here with the targeting of rural populations with specific ads that could only reach them t...

Raises as many questions as answers. joining me now is ken delaney for nbc news and jill wine-wangs, special prosecutor and contributor. jill, your reaction? >> well, i'm reminded of something that i learned that i thought was fascinating from a university of chicago professor who pointed out that the micro targeting we are now seeing through facebook is something similar to the use of radio versus television in the nixon/kennedy debates. people who saw him on television saw the debate on television thought that kennedy won. people who heard it on radio thought nixon won. we assumed it was bec...