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Constantly thinking of new ways to do it. that is the challenge, . you sit and think there's only so many subject matters and areas. l but what's the new approach, or what's the new way - that we do this. but we are in a, look... there is risk around - everything in broadcasting, because broadcasters always want viewers to watch, - and even if it's a public service broadcaster, i they want the right viewers . to watch if not sheer volume. that i think leads people to understandably — - i was at a broadcaster, - mark was at a broadcaster — it leads people to kind of play the game. - like yo...

Back an old format - that is really attractive. mark, you are in an interesting position on this, because you have both commissioned and pitched, so you've sat on both sides of the desk on these kings of conversations. yeah, i have. i mean, look, ithink layla said it perfectly. i have worked with layla at itv when we were both in commissioning there. you're playing your odds, aren't you? you're looking for some safe bets and you're looking to innovate. if someone presents something to you that is familiar, that it will pr itself in the way that changing rooms has, or that have a ton of celebri...

On both sides of the desk on this. yeah, i have. i mean, look, ithink layla said it perfectly. i have worked with layla at itv when we were both in commissioning there. you're playing your odds, aren't you? you're looking for some safe bets and you're looking to innovate. if someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, or that have a ton of celebrities in, they are all shorthand, they are all shortcuts to get an audience to you. you've still got to deliver the goods. your mention of money, i mean changing rooms this time around is ...

Mark, you are in an interesting position on this, because you have both commissioned and pitched, so you've sat on both sides of the desk on this. yeah, i have. i mean, look, ithink layla said it perfectly. i have worked with layla at itv when we were both in commissioning there. you're playing your odds, aren't you? you're looking for some safe bets and you're looking to innovate. if someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, or that have a ton of celebrities in, they are all shorthand, they are all shortcuts to get an audience ...

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