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/PRNewswire/ -- ITO EN, the creator of Oi Ocha, the world's No. 1 unsweetened green tea beverage, has named Shohei Ohtani of the Los Angeles Dodgers as a...
/PRNewswire/ -- ITO EN, Ltd., the Tokyo-based producer of the World's No. 1 unsweetened green tea beverage brand "Oi Ocha (*)," has signed a global partnership...
Japanese tea brand Ito En is using an AI-generated spokesmodel to promote its new line of drinks in a move that some see as safeguarding the company from potential scandal caused by a human spokesperson. New ad: Ito En released an ad in early September for its new drink line, Oi Ocha Catechin Green Tea. The video features an unnamed spokesmodel.
The commercial is receiving mixed reviews from netizens, with some praising the quality of the tech while others worry about job loss.
By Kosaku Narioka Ito En shares rose sharply early Monday after the company reported a 62% gain in first-quarter net profit thanks partly to higher product...