Detailed text transcripts for TV channel - MSNBC - 20180716:01:58:00
>> when you see brands and artists come together in way that, like, it's exactly what the celebrity stands for. that's what the brand should be doing. it's magic. >> they think my god, dennis rodman has a vodka. let's try that. it will be good. he loves to party. i have to be the coolest guy on the planet. if not, top three. got to. >> packaging, celebrities. image, what applied at just the right moment in just the right way, they get products an edge over the competition. in a changing marketplace, do rivalries sill matter? >> we're in the end stages of the battles between the massive distrib...