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GM’s Mary Barra: Semiconductor chip shortage won’t disrupt truck production [Detroit Free Press :: DE-GMS-MARY-BARRA-SEMICONDUCTOR-CHIP-SHORTAGE-WONT-210-20210210] General Motors CEO Mary Barra said Wednesday the industrywide shortage of semiconductor chips will not affect production of GM’s highly profitable pickups and SUVs this year. It’s a bold statement given that Ford Motor Co. has seen its F-150 production disrupted due to the parts shortage. Barra said while discussing GM’s annual earnings report that the chip shortfall also will not derail GM from its development of electri...

GM could take up to a $2 billion hit to pretax profits this year due to a chip shortfall, but will protect production of profitable pickups and SUVs.