Skin grafting: male grooming category report 2021
Downloads Men’s skincare is working hard. Amid a nosedive in the overall male grooming market – which fell over 12% as men hid behind bushy beards and Zoom screens [Kantar 52 w/e 42 January 2021] – skincare products have grafted to buck the trend as best they can. Like every other part of male grooming, it’s suffered from locked-down guys taking a more casual approach to personal care. But they’ve declined just 0.7% in value, faring far better than deodorant (down 13%), razors & blades (down 12%) and shower products (down 12.3%). The 2.1% slump in unit sales is also the smallest acr...
Source: thegrocer.co.uk