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We Can Predict Audience Reaction To TV Programming

Marketing experts have long wanted a reliable method of forecasting responses to products and messages. A study that analyzed the brain responses of 16 individuals says even a few people can be a remarkably strong predictor of the preferences of large TV audiences, up to 90 percent in the case of Super Bowl commercials. ....

United States , Georgia Institute Of Technology , Jacekp Dmochowski , Lucasc Parra , Johns Johnson , Matthewa Bezdek , Matthew Bezdek , Lucas Parra , Brianp Abelson , Jacek Dmochowski , Erich Schumacher , Harmony Institute , Georgia Tech School Of Psychology , Nature Communications , Super Bowl , Biomedical Engineering , United States Today , Georgia Tech , Georgia Institute ,

CCNY Professor Jacek Dmochowski Analyzes Science of Sports Betting

CCNY Professor Jacek Dmochowski Analyzes Science of Sports Betting
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United States , Grove School , New York , Fabian Wunderlich , Daniel Memmert , Jacek Dmochowski , A Pew Research , German Sports University Of Cologne , City College Of New York , Grove School Of Engineering , National Football League , Associate Professor , City College , Kansas City , German Sports University , Pew Research ,