“These are underpinned by industry leading multi-category consumer insights and science, with increasing digitalisation. “We have invested a further incremental £346m in the first half, funded by continued value growth from combustibles and expect to reach our £1bn savings target 12 months early. “Our rapid growth in new categories is driving significant scale benefits and 2021 is shaping up to be a pivotal year in our journey towards A Better Tomorrow. “Our focus on new categories growth and business sustainability puts ESG (environmental, social and governance) at the core...