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Shot by Scoundrel award-winning director James Dive, the campaign film aims to inspire people to explore their own family history by visually demonstrating the rich tapestry of information available on the Ancestry website. Says Erin Bennett, country manager, Ancestry Australia: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.” Says Mike Spirko...

Ancestry helps people find connection to their ANZAC ancestors May 10, 2021 10:28 Family history company Ancestry has released a new campaign via Saatchi & Saatchi, which is the first work by the Publicis Groupe agency for the brand. The new 30 second TVCs explore a person researching their family history by looking through a mobile of old photos and documents. The camera then pulls back to reveal the person’s ancestor as a collage of the documents. Both spots mention a family connection to the ANZACs. Erin Bennett, Ancestry country manager, Australia, said: “Saatchi & Saatchi really und...

Bear McCreary - Valkyries (God of War, 2018) - Original soundtrack Yoko Shimomura - Fate of the Unknown (Kingdom Hearts: Birth By Sleep) - Andrew Skeet/London Philharmonic, Crouch End Festival Chorus Russell Brower - Invincible (World of Warcraft: Wrath of the Lich King) - Emmanuel Fratianni/City of Prague Philharmonic Orchestra and Chorus Jeremy Soule - Sovngarde (The Elder Scrolls V: Skyrim) - Original soundtrack Nobuo Uematsu - Dancing Mad (Final Fantasy VI) - Arnie Roth/Royal Stockholm Philharmonic, Oskar Ekburg, organ; Earthbound Papas (rock band) Jessica Curry - The Sleep of Death (Ever...

April 15 2021, 9:23 am | BY Ricki Green | 3 Comments Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.   ‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids. Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM. Says John Pappas, chief marketing officer, Toyota Australia: “We’re ...

Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive April 15, 2021 10:26 Toyota has launched a campaign by Publicis’ Saatchi & Saatchi to promote the new Toyota Kluger Hybrid, positioning it as a vehicle that the whole family, including parents, will enjoy. The “Where Freedom Meets Family” spot sees the parents ditch their kids with their grandma to drive the car. The integrated campaign, directed by Fiona McGee at Good Oil, will run on broadcast television, digital, point of sale sponsorships and CRM. Last month, Toyota handed both its crea...